Experts in Cutting-Edge Technology Solutions

Brad Smith, Co-Owner of Simplehome, has over 40 years in Consumer Electronics, having operated the longest running custom home electronics business in the Boston area and been actively involved in two national associations, the Custom Electronics Design & Installation Association (CEDIA) and the Home Technology Specialists of America (HTSA). He is known for his superb Customer Relationship skills and focus on the downstream service relationship with his customers. He is a Certified Outreach Instructor. On a personal level, Brad skis, hikes and flyfishes at his weekend home in the Berkshires, has volunteered in a soup kitchen for 30 years and is a member of the Knighthood of Port Wine.

Greg Brett is a visionary leader in the residential technology industry, driven by a passion for simplifying complex systems and enhancing the lives of homeowners. With a profound understanding of the need for seamless home technology solutions, Greg has positioned simpleHome as a pioneering expert in residential technology design and implementation. He recognizes the growing demand for solutions that prioritize simplicity, reliability, and aesthetic appeal, and he leverages decades of experience to spearhead innovations that redefine the modern smart home experience. 

Greg leads the development of simpleHome in long- and short-term strategies, aligning them with the vision of simplicity, reliability, and beauty in residential technology. He oversees all aspects of operations, ensuring seamless execution of initiatives and making strategic decisions to drive organizational growth. By negotiating and approving agreements and contracts, Greg fosters strategic partnerships that enhance the company's offerings and reach. He shapes the company’s organizational structure, fostering a collaborative and innovative environment, and sets strategic goals that reflect the company’s commitment to excellence and innovation. Greg’s inspirational leadership instills a shared sense of purpose across the organization, and he cultivates a strong company culture centered on integrity, innovation, and customer satisfaction. Collaborating with senior leadership, Greg implements strategic plans that drive sustainable growth and competitive advantage, while continuously evaluating and monitoring the company’s performance to ensure success.

When outside the office, Greg thrives on competitive challenges; you may find him on the golf course, hockey rink, enjoying a sporting event or live music at a small venue. His love for competition and his diverse interests fuel his dynamic approach to both business and life, continually driving him to excel and inspire those around him.

Bob is a 34+ year industry veteran and a technologist at heart, his passion derived from years spent running successful A/V business. With a proven track record of leading high-performance teams, driving sales, and creating engineered focused designs - all with the goal of simplifying the process and delivering exceptional service to the client throughout the project milestones. Bob has a deep understanding of what’s involved on a daily bases and stives to keep all stakeholder aligned throughout the process.

As Chief Operating Officer, Bob is focused on implementing policies to promote company efficiency, quality of work, culture and strategic vision while overseeing day to day operations to keep our business on track. Previous rolls in Sales Management, Design, and Engineering have set the foundation and guiding principles on how to deliver world - class projects over the years.

Bob is a skilled communicator, effective leader and driven businessperson who can spur company growth. He fosters a positive, and encouraging environment while keeping employees and management accountable to company policies, procedures, and guidelines.

Dan Abramson has been focused on demystifying technology and innovative designs since 2004. Dan brings a unique perspective having spent much of this time on the manufacturing side of the industry across the Northeast including New York and New England. This experience created a skill set for managing resources, team alignment, and goal achievement with a specialty in creating partnerships to add value to businesses as well as clients. Dan’s creativity and collaboration in commercial and residential projects holds a common theme; technology should be seamlessly integrated into lifestyle and always easy to use.